About Us
VENTURE CAPITAL FUND MANAGEMENT
Grover & Company is an aspiring Venture Capital Fund Manager that is currently raising USD 50 Million and navigating the formation of its first early-stage venture capital fund. Our focus is on investing and partnering with early-stage companies in; (A) Plant-Based Food & Beverage, (B) Plant-Based Contract Manufacturing & Distribution, (C) Medicinal Cannabidiol, (D) Cannabidiol & Hemp Skincare, (E) Hemp Nutrition, and (F) Cultivated Meats. Over thirteen years of experience advising New Zealand and Australian businesses on international growth and export strategies coupled with our market presence in the United Kingdom, United Arab Emirates, Australia and New Zealand makes us an ideal growth partner for early-stage companies.
SUSTAINABILITY AT OUR CORE
Grover & Company is driven by ‘sustainability’ at its core. We believe investing and partnering in plant-based businesses are more sustainable because they use less natural resources and are less taxing on the environment. Plant-based companies could substantially increase the global food supply without expanding croplands and disrupting rainforests, yet significantly reduce carbon emissions and waste by-products that end up in our oceans, rivers and waterways. Sustainability for us is not limited to plant-based business, environmentally friendly manufacturing, reducing the carbon footprint, or the overarching need to save the planet, It is much about viewing the ventures we invest and partner with from a ‘sustainable viewpoint’. Grover & Company believes in the strong fundamentals of ‘value creation’ through ‘sustainable growth’ and an ‘economically viable’ business model that generates ‘profit’ for its shareholders.
BACK TO BASICS INVESTMENT PHILOSOPHY
Grover & Company has learned a great deal from the ‘Global Financial Crisis 2008 and the recent ‘COVID-19 Pandemic 2020’ that have shaken financial markets and the world order through massive wealth wipe-outs. We believe more than ever ‘Sustainability-Based Business Mindset’ has become a vital ingredient in preserving shareholders value and wealth. Grover & Company’s purpose is to work tirelessly with entrepreneurs focusing on a ‘Back-to-the-Basics Approach’ that encompasses the following; (A) Strong Purpose Driving the Venture, (B) Consistent Customer Value Creation, (C) Innovation & Technology Adaptation in a Centre Stage Position, (D) A Forward-Thinking & Progressive Organisation Culture, (E) A Stakeholder Approach to Talent Management & Retention, (F) Understanding that Growth has to be Sustainable, and (G) Profit Generation for Shareholders.
PARTNERSHIP MODEL
RESEARCH & ANALYSIS
Grover & Company helps your venture extract meaningful insights that is drawn from both industry publications and market research platforms and from an extensive social and professional network of international industry relationships that we have cultivated over decades . Our highly skilled international council of advisors work closely with your venture to identify relevant market opportunities, barriers and challenges that you may face in delivering growth and create a market-leading position in Asia Pacific, the Middle East, the European Union, the United Kingdom, Africa, and South America. Grover & Company’s research and insights platform follow a three-pronged approach that views data from an economy, industry, and an on-ground business perspective. In a nutshell, we act as your ‘Think Tank’.
INVESTMENT PLAN DEVELOPMENT
A well-developed business plan and financial model is vital to turn your venture into both a desirable and investable opportunity. Grover & Company 100% at its own cost will work with your management team and assign financial and business analysts that will develop; (A) A detailed Business Plan outlining your venture, (B) A Structured Financial Valuation outlining the Pre-Money Valuation of your venture, (C) An Information Memorandum that briefly describes Financial and Non-Financial information about your venture, and (D) A Pitch Deck that markets your venture to achieve investment interest. In addition to the above, Grover & Company will incur all necessary costs towards marketing your venture to our network of Family Offices and High Net Worth Individuals in the UAE, Saudi Arabia, the United Kingdom, Luxembourg, Netherlands, and Australia.
STRATEGY
Grover & Company brings you extensive industry experience, across the Asia Pacific, the Europe Union, the United Kingdom, and the Middle East, to help your venture build growth and shape market-specific commercial strategies. We identify solutions based on best practices that have helped entrepreneurs to develop and execute winning strategies. We work with your team as strategic advisors and help your business achieve: (A) Profitable Growth Solutions by Leveraging your Brand’s and Product’s Full Potential and (B) Winning Go-to-Market Strategies. In addition, we will help you design market and product specific commercial models, which could be based on joint ventures, partnerships or acquisitions, a growth-oriented business model, a financially feasible operating model, and a robust exit strategy that is tailor-made to your venture’s business lifecycle.
EXECUTION
Grover & Company’s value offering is not just limited to strategic advice or capital investment, our professional experience, international market networks, industry relationships and geographic presence makes us your ideal early-stage partner to help you execute winning go-to-market strategies and growth models in the Asia Pacific, the Middle East, the European Union, the United Kingdom, Africa, and South America. Stemming out of our history of being management consultants specialising in international business, we understand the realities of diversity and culture that is unique to each specific market. We will leverage our relationships and networks in areas of; (A) Exports, (B) Marketing & Distribution, (C) Contract Manufacturing, (D) Supply Chain, and (E) Food Sciences that helps your venture exploit both local and international market opportunities.
PARTNERSHIP ECOLOGY
In today’s complex business environment, we find investment decisions in early-stage ventures is primarily based on a divestiture and exit potential mindset rather than trying to create a value proposition that is fundamental to the long-term growth and sustenance of an enterprise. Reflecting on some of the most admired companies in recent times such as UBER, WeWork and Airbnb, it reassures our views on building sustainable and fundamentally sound business ventures. Our partnership model focuses on taking a significant investment position in a select group of early-stage ventures that allow us to dedicate our capital, resources, industry relationships and expertise in order to create a fundamentally sound business venture that has ‘sustenance at its core’ both in achieving desired growth, longevity, and generating shareholder profits.
EARLY STAGE CAPITAL INVESTMENT
Grover & Company has learned a great deal from the ‘Global Financial Crisis 2008 and the recent ‘COVID-19 Pandemic 2020’. We believe more than ever ‘Sustainability-Based Business Mindset’ has become a vital ingredient in preserving shareholders wealth. Grover & Company prefers to work with early-stage investments in ventures that are already trading in their respective markets and are well beyond the concept stage. We have developed a network of like-minded High-Net-Worth Individuals and Family Offices who are quite bullish on current market opportunities that are evolving out of this global pandemic. We aspire to help your venture with all its early-stage capital requirements starting from an investment of USD 250,000 and going up to a maximum investment of USD 2,500,000 to bootstrap development and growth.
INVESTMENT AREAS
PLANT BASED FROZEN food
Consumers globally have recognised frozen food as one of the healthier options in the ambit packaged products available. The global frozen food market is anticipated to reach the market valuation of US$ 320 billion by 2026 expanding at a reasonable CAGR of 4.6% from US$ 232 billion in 2019. Grover & Company is actively seeking partnership interest from international plant-based brands in the manufacturing and distribution of frozen foods. We aim to grow the frozen food space within the European Union, the United Kingdom, the Middle East, Africa, India, Asia Pacific, North America, and South America.
PLANT BASED CLOUD KITCHENS
The global cloud kitchen market was valued at USD 780 Million in 2020 and is expected to reach USD 2.63 Billion by the year 2026, at a CAGR of 17.2%. The factors driving the cloud kitchen market are the rising adoption of online food delivery platforms, eliminating the need for physical infrastructure and equipment, increasing quality of living and urbanization, and the low-cost implementation. Grover & Company is actively seeking partnership interest from international plant-based fast casual food brands running cloud kitchens with a consolidator backed door-to-door delivery model.
CANNABIDIOL & hemp SKINCARE
The CBD Oil and the Hemp Skincare Market size is projected to reach USD 5.8 billion at 38.45% CAGR by 2024. The Americas, Asia Pacific, Europe, and the Middle East are regions acting as the epicentre for the expansion of the global CBD oil and the Hemp Skincare market. Grover & Company is actively seeking partnership interest from medicinal CBD and Hemp-Based Skincare brands in the cultivation, manufacturing, packaging and distribution. We aim to grow the CBD and Hemp ecosystem within the European Union, the United Kingdom, the Middle East, Africa, India, Asia Pacific, North America, and South America.
CELL BASED & CULTURED MEATs
Cultivated meat is also known as cell-based, cultured, slaughter-free, cell-cultured, and clean meat. The global cultivated meat market is estimated to be valued at USD 214 million in 2025 and is projected to reach USD 593 million by 2032, recording a CAGR of 15.7%. By 2040 it is estimated that 35% of all meat will be cultured. Grover & Company is actively seeking partnership interest from Cell-Based meat brands in the R&D of Cell-Cultures. We aim to grow the Cultivated meat ecosystem within the European Union, the United Kingdom, the Middle East, Africa, India, Asia Pacific, and South America.
PLANT BASED PROTEINS
The global plant-based protein market is progressing at a CAGR of over 17% and is expected to reach $8.1 billion by 2026. Increase in health disorders such as lifestyle diseases and the rise in health consciousness has augmented the adoption of vegan meat products globally. Grover & Company is actively seeking partnership interest from plant-based protein brands in the manufacturing and distribution of plant-based proteins (meat substitute) products. We aim to grow plant-based protein brands within the European Union, the United Kingdom, the Middle East, Africa, India, Asia Pacific, North America, and South America.
plant based dairy
The demand for plant-based dairy substitute market is growing at a rapid pace driven by factors such as the growing obese populace, increasing diabetic population, and rising disposable income. The plant-based dairy market size is projected to reach USD 25.12 billion by the end of 2026, thereby exhibiting a CAGR of 9.79%. Grover & Company is actively seeking partnership interest from plant-based dairy brands in the manufacturing and distribution of vegan products. We aim to grow plant-based dairy ecosystem within the European Union, the United Kingdom, the Middle East, Africa, India, Asia Pacific, and South America.
EPIGENETICS WELLBEING
The global Epigenetics market is currently valued at USD 9.0 billion and is expected to reach USD 19.12 billion by the year 2026 growing at a CAGR of 13.1%. Epigenetics will harness the power of technology, medical science, and research to deliver customised lifestyle recommendations and preventative health interventions. Grover & Company is actively seeking partnership interest from epigenetics based health and wellness brands. We aim to grow the epigenetics ecosystem in the European Union, the United Kingdom, the Middle East, Africa, India, Asia Pacific, North America, and South America.
PLANT BASED MANUFACTURING
The Plant-Based Food market is anticipated to reach a market valuation of US$ 38.4 billion by 2025, expanding at a CAGR of 8.94% during the forecast period 2020–2025. Grover & Company is actively seeking partnership interest from F&B manufacturers in the areas of; plant-based proteins, dairy, packaged foods, and ready to eat foods. We aim to grow the plant-based food category in the European Union, the United Kingdom, the Middle East, Africa, India, Asia Pacific and South America through purpose-built manufacturing and co-packaging infrastructure coupled with international distribution networks.
GEOGRAPHIC EXPOSURE
OCEANIA
Australia is forecasted to be the 14th largest economy in the world and the fifth largest economy in the Asian region by 2021. Australia is in a strong position to navigate its way through the current global slowdown. The Australian economy is projected to recover at a strong growth rate of 4% in 2021. The economy’s robustness is sustained by strong government policy, institutions, an attractive investment environment and trade ties with the Asian region. New Zealand's GDP is expected to grow at a rate of 5.9% in 2021, according to forecasts. The economy relies heavily on consumption to bolster its GDP. Proximity to Asia and Australia, and strong tourism, exports, and education sectors strengthen the economy.
Africa
Africa is forecasted to be a USD 2.5 trillion economy in 2020, with over 1.35 Billion people living in 54 countries. Preliminary assessment of the COVID-19 impact on the African continent, it is estimated that the growth in Africa will rebound to 4.2% by 2021. The combined GDP of Africa is expected to reach a GDP of $29 trillion by 2050. Africa's economic outlook for 2020 is bright. The GDP growth forecast for the African continent is currently at 3.8%. The continent's economy will recover and grow at a rate of 4.2% in 2021. Leading the way are six African economies among the world's fastest-growing: Rwanda, Ethiopia, Côte d'Ivoire, Ghana, Tanzania, and Benin. African start-ups are attracting growing interest from global venture capitalists. In 2019 start-ups in Africa raised approximately USD 2.0 Billion in Venture Capital. So far, in Quarter 1 and Quarter 2 of 2020 total venture funding for African start-ups has surpassed the USD 500 Million mark. It is forecasted that African deals will exceed the USD1.80 Billion mark in 2020.
ASIA
Growth in emerging Asia is expected to remain buoyant over the medium term. The medium-term forecast for the region as a whole predicts GDP growth of 5.7% in 2020-24. China’s anticipated growth will taper to 5.6%, while India’s expected growth, at 6.6%, will be attractive as the banking sector regains its footing. Asian exports is affected by the economic weakness in advanced economies, compounded by the US-China trade tensions and uncertainties that arrise over Brexit. Overall, the many Emerging Asian economies is favouring expansion in the near term. Southeast Asia is home to 8.3% of the world’s population, the region’s young population, the majority of whom are under the age of 35, and are growing fast compared to the west.
Europe
Europe has a combined population of 748 million and a consolidated GDP of USD 22 Trillion. Europe as a whole, the economy is forecast to contract by 8.3% in 2020 and grow by 5.8% in 2021. Within individual countries, GDP in the United Kingdom is forecast to decline by 9.7% in 2020. In France, it is set to fall by 10.6%, in Spain by 10.9% and in Italy by 11.2%. Germany, the region’s biggest economy, is expected to see a 6.3% contraction. The UK economy will rebound in the second half of 2020. The British economy is expected to grow by 6% in 2021. The European Union economic growth next year will be more robust than previously after European Union leaders agreed on 750 Billion Euros to support economies impacted by COVID-19. The European Union’s two largest economies are forecast to make a sharper recovery in 2021, with Germany forecast to grow at 4.7%, while for France 2021 growth will be 7.3%. The outlook for Italy is bright and is expected to grow by 6.2% in 2021.
MIDDLE EAST
The member countries of the Gulf Co-operation Council (consisting of Qatar, the UAE, Kuwait, Bahrain, Saudi Arabia and Oman) has become a significant regional bloc playing a vital economic and political role far beyond its shores. A new Gulf is rising, one that is more self-assertive, looking to expand its membership to other Arab countries such as Jordan and Morocco, while at the same time strengthening the bloc’s relationship with current and emerging trading and strategic partners in the European Union, USA, Asia Pacific, India, and Africa. The Gulf Co-operation Council is expected to post robust growth over the next decade. The Gulf regions' GDP growth is expected to return in 2021 and grow at a 2.5% pace.
LATIN America
Latin America has a combined population of 260 million and a GDP of over USD 3.0 Trillion; the Mercosur trade region is home to some of the fastest-growing markets in South America. Mercosur, made up of Brazil, Argentina, Uruguay and Paraguay, is the fourth-largest trade bloc in the world. Mexico, Chile, and Peru have endorsed the Trans-Pacific Partnership (CPTPP) free trade agreement. Other members include Canada, Australia, Brunei, Japan, Malaysia, New Zealand, Singapore and Vietnam. According to Forbes, Latin America will return to a growth rate of 4.0% in 2021, mainly due to strong economies in Mexico, Brazil, Colombia, and Argentina. Venture capital investment in Latin America reached $4.6B in 2019, more than double the $1.9B in 2018. Brazil led the region across all stages of Venture Capital investment, capturing 54% of Venture Capital investment dollars in 2019. Mexico was the second most active market by the number of deals and dollars raised.
ADVISORY COUNCIL
